Hi everyone! My name is Frances, but you can call me Frannie. I’m a sixth generation Wyomingite with a profound love of wildlife and the outdoors. After graduating from the Walsh School of Foreign Service at Georgetown University with a concentration in political marketing, I spent four years in the advertising industry creating 360° integrated campaigns for clients like PlayStation, Nike, Häagen-Dazs, and Facebook. In 2021, I took a role in-house at Meta (formerly Facebook) as a Communications Manager where I built engaging, educational content to deepen our relationships with creators, public figures, and brands using our platforms. In 2022, I transitioned into a new role at Meta where I did event planning and social impact work, advising nonprofits on how to use Meta’s features to scale their mission – primarily supporting their monetization, growth, and education.
Social media is a powerful tool to reach people where they’re at, and while it’s easy to point out its many drawbacks, it’s an indispensable lever for nonprofits. Data from a survey in the United States in August 2022 revealed that the most popular news source among millennials was social media, with 45% of respondents reporting daily news consumption on social networks¹. And consumption of news / information via this avenue is only predicted to increase, as people spend more time on their phones. As such, I’m excited to bring my expertise in social media and event planning to the Alliance, so we can expand our advocacy work and host important conversations that will ultimately fold more people into our mission.
We’ve talked a lot about work, but when I’m not in the office, you can find me on the trails, at the yoga studio, or cozied up on my couch. I love illustrating and am constantly exploring new mediums and creating unique pieces of art for family and friends. Two non-professional goals I’m working towards this year are to learn ASL and run the Teton Crest Trail.
I am honored to be part of this organization and eager to meet all of you in the community! Stop by the office and say hello or let’s go out for coffee. Thank you!